About Me
I'm an entrepreneur at heart, and I see PMs as proxies for founders. So, contrary to the popular perception in the PM community, I do like to think of myself as the 'mini CEO' of the product - not because I hold authority, but because I take ownership as if I co-founded it.
I'm currently driving Product and Product Marketing at a pre-seed startup - loving both the work and the pace.
Recent Case Studies
Pivot: Saving BlaBlaCar from shutting down
BlaBlaCar is under threat as some states have banned non-commercial carpooling. Here's how I'd save it as a PM.
View Case StudyProblem ReframingRisk ManagementNarrative CraftingOpportunity RecognitionStrategic ThinkingExperiment DesignCross-Functional Alignment
0 -> 1 : Building an AI-Notetaker App
As a Founding PM, how I'd build an AI Notetaker customers love - and one that earns its place on every team's toolstack.
View Case Study
User ResearchProblem DiscoveryHypothesis TestingCustomer InterviewsMVP Scoping
Latest Reads
Escaping the Build Trap
Melissa Perri
Positioning
Lenny's Newsletter
Prompt Engineering for Generative AI
James Phoenix & Mike Taylor
The Mom Test
Rob Fitzpatrick
How to Make Career Decisions
Reforge
Loved
Martina Lauchengco